Why a Commercial Retainer Client is the Most Awesome Thing in the World


Hey guys, Clarke Scott here from Next Level Filmmakers. So in this video I wanted to talk about why retainer clients are so awesome. Retainer clients that aren't the old-school retainer clients, the ones that make you do a whole bunch of videos for cheaper than they would because they're retaining you. That's the only reason why a business would retain you in order to create video content, is because they can get a better deal. So it's just bulk buying, I mean that's very obvious that that's what's taking place.

This retainer model is very different. What they're buying is a result.

So, I wanna ... There's a couple of things that are really cool about this model. One is that you stop swapping time for money. And so swapping time for money is, the only way that you can make money is that you're on set and you're shooting videos. So, that takes your time. So what you are therefore doing is you are getting paid essentially an hourly rate, and it doesn't really scale.

This particular...

Continue Reading...

STOP Grinding With One-Off Video Projects

 

Hey, guys. Clarke Scott from Next Level Filmmaker.

In this video, I want to talk about the phenomenon of kind of being overwhelmed with one-off projects and trying to get clients. I've got a student of Next Level Filmmaking, a guy by the name of Julian, who, and there's a video that I did. It's on YouTube. You may have come across it at some point, that's an interview with him, and he talks about this, as well, is that when you are doing one-off projects, you are almost constantly in this grind of looking for clients. It's like a merry-go-round. You can become a slave to it, and there's two parts to it. One is the grind, and one is the hustle.

The grind is you get the job, you're trying to get it done as quickly as possible, and then you pay some bills, and then the job ends, and you gotta then hustle to find the next one. So it's grind, grind, grind, pay some bills, hustle, hustle, hustle. Grind, grind, grind, pay some bills, hustle, hustle, hustle. And it is literally a...

Continue Reading...

Why Networking and Referrals Will Kill Your Career as a Filmmaker

 


Hi guys, so Clarke Scott here from Next Level Filmmaker.

In this video I wanted to talk about why networking and referrals will kill your career as a filmmaker. It's kind of a weird thing to think about, but I believe this is true. I know it is true, and I can prove it as well. Before I start all of that, I want to say this as prefatory remarks so that you don't think that I'm saying never rely on networking- I am saying that- never use networking or don't do networking because that's crazy obviously. What I am saying however, that's what I'm saying you have network, you have to take jobs that are based on referrals. However, what I'm saying is that relying on networking and referrals will kill your business. 

Here's the reason why, when your business is solely based on networking and referrals what you will do on set or through the client relationship is what you are doing is giving all of the power to the current client because you need them to say nice things about in...

Continue Reading...

The Commercial Video Production Industry Has Changed


Hey guys, Clarke Scott from Next Level Filmmaker

In this video I wanted to talk about how the industry has changed. So, about ten years ago, the 5D Mark II came out. And the industry went completely ballistic as a result. Vincent Laforet as we all know, made that famous find. The story behind it almost sounds unreal, but by all accounts it is. Stumbled across the fact that it had 1080P, you could put a stills lens so you can get basically video that didn't look like video and for $3000.

So everything changed at that point. But it wasn't just the camera that caused that to happen. There were a number of other things that were also taking place within the world, within the Chinese economy, and also the maturity of digital platform and digital in general meant that there was this almost tsunami effect that happened in the industry, such that the process for commercial film making just plummeted over the next few years. 

And the changes are still happening, they're still...

Continue Reading...

Next Level Filmmaker - Why a Commercial Retainer Client is the Most Awesome Thing in the World

Hey, guys. Clarke Scott from Next Level Filmmaking. In this video, I want to talk about the phenomenon of kind of being overwhelmed with one-off projects and trying to get clients. I've got a student of Next Level Filmmaking, a guy by the name of Julian, who, and there's a video that I did. It's on YouTube. You may have come across it at some point, that's an interview with him, and he talks about this, as well, is that when you are doing one-off projects, you are almost constantly in this grind of looking for clients. It's like a merry-go-round. You can become a slave to it, and there's two parts to it. One is the grind, and one is the hustle.

The grind is you get the job, you're trying to get it done as quickly as possible, and then you pay some bills, and then the job ends, and you gotta then hustle to find the next one. So it's grind, grind, grind, pay some bills, hustle, hustle, hustle. Grind, grind, grind, pay some bills, hustle, hustle, hustle. And it is literally a...

Continue Reading...

How To Get Retainer Clients For Your Video Production Company

Hey guys, Clarke Scott here from Next Level Film Makers. So in this video, I wanted to talk about how to get retainer clients. First off, a retainer client is obviously a client that retains you to create multiple pieces of content for them, and they can do that on an ongoing basis. 

So you could be getting paid monthly, or yearly. I've heard some clients have a yearly contract to produce a certain number of videos per month. It seems like a fairly good idea, but if you think about it more deeply, why would a company do that when they can get it pretty cheaply already. 

So, as we know, video is somewhat of a commodity these days, and so most businesses can get work done fairly cheaply. Certainly ten years ago, a million dollar budget is now at about 150,000, $100,000 for the same kind of job. So, the budgets for productions have become a lot lower and everyone, including myself, we kind of pine for the old days. 

They're never coming back. And so, the only reason why a...

Continue Reading...

Are You Overwhelmed Trying to Step Up With You Video Clients

Hey, guys. Clarke Scott from Next Level Filmmaker. In this video, I want to talk about the phenomenon of kind of being overwhelmed with one-off projects and trying to get clients. I've got a student of Next Level Filmmaking, a guy by the name of Julian, who, and there's a video that I did. It's on YouTube. You may have come across it at some point, that's an interview with him, and he talks about this, as well, is that when you are doing one-off projects, you are almost constantly in this grind of looking for clients. It's like a merry-go-round. You can become a slave to it, and there's two parts to it. One is the grind, and one is the hustle.

The grind is you get the job, you're trying to get it done as quickly as possible, and then you pay some bills, and then the job ends, and you gotta then hustle to find the next one. So it's grind, grind, grind, pay some bills, hustle, hustle, hustle. Grind, grind, grind, pay some bills, hustle, hustle, hustle. And it is literally a...

Continue Reading...

Video Production - STOP Using Hope Marketing For Your Filmmaking

Hey guys, Clarke Scott from Next Level Filmmaking here. And so, in this video, I wanted to talk about screen grabs and Hope Marketing and what I call "dude with a camera" marketing. And by dude with a camera marketing, I'm not excluding anyone, I'm including everyone just for those who may get offended by the word "dude." And so, Hope Marketing really is, as I've said in a previous video, is about using business tactics, or using social media platforms to put out content in the hope that somehow that will get us business. I feel like the ship on the Muppet's. Ar-be-dar-be-dar. He was, maybe that's racist. It would probably be viewed racist now by certain groups. Anyway, enough of that. Screen grabs are nothing more than Hope Marketing. Hope marketing, as we defined previously, is relying on business tactics that are essentially free, that enable us to get, actually, I'll push back on myself here because the free bit's not the problem. The problem is relying on tactics without using...

Continue Reading...

Do Your Video Clients Undervalue Your Work?

Hey, guys. Clarke Scott here from Next Level Filmmaker. So in this video I wanted to ask the question of you, and that is do you know why your clients undervalue you, undervalue you, undervalue your services? So I'm sure, if you're anything like me, you've experienced business owners that undervalue what it is that we do. So we could kind of in a very shallow analysis of that just explain it away by saying they don't really know what it is that we do, and that there is an over-saturation of the market. There is lot of guys and girls out there all doing video, and it's for this reason that there's a dude on every corner of every street in every country who will work for half your day rate, who is willing to sleep on a couch and eat two-minute noodles just to break into the industry.

That is actually true; however, that's not the reason why clients undervalue what it is we do. Fundamentally, there's simply a lack of knowledge around what it is we do, which is completely understandable...

Continue Reading...
Close

75% Complete

Enter your details below to watch this free training