Are You Overwhelmed Trying to Step Up With You Video Clients

video production Aug 31, 2018

Hey, guys. Clarke Scott from Next Level Filmmaker. In this video, I want to talk about the phenomenon of kind of being overwhelmed with one-off projects and trying to get clients. I've got a student of Next Level Filmmaking, a guy by the name of Julian, who, and there's a video that I did. It's on YouTube. You may have come across it at some point, that's an interview with him, and he talks about this, as well, is that when you are doing one-off projects, you are almost constantly in this grind of looking for clients. It's like a merry-go-round. You can become a slave to it, and there's two parts to it. One is the grind, and one is the hustle.

The grind is you get the job, you're trying to get it done as quickly as possible, and then you pay some bills, and then the job ends, and you gotta then hustle to find the next one. So it's grind, grind, grind, pay some bills, hustle, hustle, hustle. Grind, grind, grind, pay some bills, hustle, hustle, hustle. And it is literally a...

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Video Production - STOP Using Hope Marketing For Your Filmmaking

Hey guys, Clarke Scott from Next Level Filmmaking here. And so, in this video, I wanted to talk about screen grabs and Hope Marketing and what I call "dude with a camera" marketing. And by dude with a camera marketing, I'm not excluding anyone, I'm including everyone just for those who may get offended by the word "dude." And so, Hope Marketing really is, as I've said in a previous video, is about using business tactics, or using social media platforms to put out content in the hope that somehow that will get us business. I feel like the ship on the Muppet's. Ar-be-dar-be-dar. He was, maybe that's racist. It would probably be viewed racist now by certain groups. Anyway, enough of that. Screen grabs are nothing more than Hope Marketing. Hope marketing, as we defined previously, is relying on business tactics that are essentially free, that enable us to get, actually, I'll push back on myself here because the free bit's not the problem. The problem is relying on tactics without using...

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Do Your Video Clients Undervalue Your Work?

video production Jun 30, 2018

Hey, guys. Clarke Scott here from Next Level Filmmaker. So in this video I wanted to ask the question of you, and that is do you know why your clients undervalue you, undervalue you, undervalue your services? So I'm sure, if you're anything like me, you've experienced business owners that undervalue what it is that we do. So we could kind of in a very shallow analysis of that just explain it away by saying they don't really know what it is that we do, and that there is an over-saturation of the market. There is lot of guys and girls out there all doing video, and it's for this reason that there's a dude on every corner of every street in every country who will work for half your day rate, who is willing to sleep on a couch and eat two-minute noodles just to break into the industry.

That is actually true; however, that's not the reason why clients undervalue what it is we do. Fundamentally, there's simply a lack of knowledge around what it is we do, which is completely understandable...

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