The Commercial Video Production Industry Has Changed

video production Nov 18, 2018


Hey guys, Clarke Scott from Next Level Filmmaker

In this video I wanted to talk about how the industry has changed. So, about ten years ago, the 5D Mark II came out. And the industry went completely ballistic as a result. Vincent Laforet as we all know, made that famous find. The story behind it almost sounds unreal, but by all accounts it is. Stumbled across the fact that it had 1080P, you could put a stills lens so you can get basically video that didn't look like video and for $3000.

So everything changed at that point. But it wasn't just the camera that caused that to happen. There were a number of other things that were also taking place within the world, within the Chinese economy, and also the maturity of digital platform and digital in general meant that there was this almost tsunami effect that happened in the industry, such that the process for commercial film making just plummeted over the next few years. 

And the changes are still happening, they're still...

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Next Level Filmmaker - Why a Commercial Retainer Client is the Most Awesome Thing in the World

video production Oct 17, 2018

Hey, guys. Clarke Scott from Next Level Filmmaking. In this video, I want to talk about the phenomenon of kind of being overwhelmed with one-off projects and trying to get clients. I've got a student of Next Level Filmmaking, a guy by the name of Julian, who, and there's a video that I did. It's on YouTube. You may have come across it at some point, that's an interview with him, and he talks about this, as well, is that when you are doing one-off projects, you are almost constantly in this grind of looking for clients. It's like a merry-go-round. You can become a slave to it, and there's two parts to it. One is the grind, and one is the hustle.

The grind is you get the job, you're trying to get it done as quickly as possible, and then you pay some bills, and then the job ends, and you gotta then hustle to find the next one. So it's grind, grind, grind, pay some bills, hustle, hustle, hustle. Grind, grind, grind, pay some bills, hustle, hustle, hustle. And it is literally a...

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How To Get Retainer Clients For Your Video Production Company

video production Oct 04, 2018

Hey guys, Clarke Scott here from Next Level Film Makers. So in this video, I wanted to talk about how to get retainer clients. First off, a retainer client is obviously a client that retains you to create multiple pieces of content for them, and they can do that on an ongoing basis. 

So you could be getting paid monthly, or yearly. I've heard some clients have a yearly contract to produce a certain number of videos per month. It seems like a fairly good idea, but if you think about it more deeply, why would a company do that when they can get it pretty cheaply already. 

So, as we know, video is somewhat of a commodity these days, and so most businesses can get work done fairly cheaply. Certainly ten years ago, a million dollar budget is now at about 150,000, $100,000 for the same kind of job. So, the budgets for productions have become a lot lower and everyone, including myself, we kind of pine for the old days. 

They're never coming back. And so, the only reason why a...

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Are You Overwhelmed Trying to Step Up With You Video Clients

video production Aug 31, 2018

Hey, guys. Clarke Scott from Next Level Filmmaker. In this video, I want to talk about the phenomenon of kind of being overwhelmed with one-off projects and trying to get clients. I've got a student of Next Level Filmmaking, a guy by the name of Julian, who, and there's a video that I did. It's on YouTube. You may have come across it at some point, that's an interview with him, and he talks about this, as well, is that when you are doing one-off projects, you are almost constantly in this grind of looking for clients. It's like a merry-go-round. You can become a slave to it, and there's two parts to it. One is the grind, and one is the hustle.

The grind is you get the job, you're trying to get it done as quickly as possible, and then you pay some bills, and then the job ends, and you gotta then hustle to find the next one. So it's grind, grind, grind, pay some bills, hustle, hustle, hustle. Grind, grind, grind, pay some bills, hustle, hustle, hustle. And it is literally a...

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Do Your Video Clients Undervalue Your Work?

video production Jun 30, 2018

Hey, guys. Clarke Scott here from Next Level Filmmaker. So in this video I wanted to ask the question of you, and that is do you know why your clients undervalue you, undervalue you, undervalue your services? So I'm sure, if you're anything like me, you've experienced business owners that undervalue what it is that we do. So we could kind of in a very shallow analysis of that just explain it away by saying they don't really know what it is that we do, and that there is an over-saturation of the market. There is lot of guys and girls out there all doing video, and it's for this reason that there's a dude on every corner of every street in every country who will work for half your day rate, who is willing to sleep on a couch and eat two-minute noodles just to break into the industry.

That is actually true; however, that's not the reason why clients undervalue what it is we do. Fundamentally, there's simply a lack of knowledge around what it is we do, which is completely understandable...

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