Video Production - STOP Using Hope Marketing For Your Filmmaking

Hey guys, Clarke Scott from Next Level Filmmaking here. And so, in this video, I wanted to talk about screen grabs and Hope Marketing and what I call "dude with a camera" marketing. And by dude with a camera marketing, I'm not excluding anyone, I'm including everyone just for those who may get offended by the word "dude." And so, Hope Marketing really is, as I've said in a previous video, is about using business tactics, or using social media platforms to put out content in the hope that somehow that will get us business. I feel like the ship on the Muppet's. Ar-be-dar-be-dar. He was, maybe that's racist. It would probably be viewed racist now by certain groups. Anyway, enough of that. Screen grabs are nothing more than Hope Marketing. Hope marketing, as we defined previously, is relying on business tactics that are essentially free, that enable us to get, actually, I'll push back on myself here because the free bit's not the problem. The problem is relying on tactics without using...

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